{"id":814,"date":"2021-07-06T08:32:59","date_gmt":"2021-07-06T06:32:59","guid":{"rendered":"http:\/\/nyow.fr\/?post_type=project&p=814"},"modified":"2021-08-15T11:12:31","modified_gmt":"2021-08-15T09:12:31","slug":"projects-ikea","status":"publish","type":"project","link":"http:\/\/chlovis-old.localhost\/projects\/projects-ikea\/","title":{"rendered":"Ikea"},"content":{"rendered":"
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Ikea<\/h1>\n
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  • service design<\/li>\n
  • user experience<\/li>\n
  • information architecture<\/li>\n <\/ul>\n

    Goals <\/h2>\n
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    • Ergonomic audit<\/li>\n
    • Funnel redesign<\/li>\n
    • Omni-channel service<\/li>\n<\/ul>\n<\/div>\n <\/div>\n
      \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n
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      I was contacted by Sensio Grey for this pitch. We won the project \ud83c\udf89<\/p>\n\n\n\n

      Ikea wanted to improve user-paths to increase sales, and define the next steps for France website. <\/p>\n\n <\/div>\n <\/div>\n<\/div>\n\n

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      Analysis of current pain points  <\/h2>\n\n\n\n

      I like to start with typical user-paths.
      What are the current pain points and\u00a0how to improve those ?
      <\/strong>I did this task on the 3 main personae identified, bringing solutions to their very own pain points.<\/p>\n\n\n\n

      Here is one example with Emilia, 30yo, moving in a new place. 
      The exclamation marks are the identified pain points. Those are the steps I focused on. <\/p>\n\n\n\n

      \"\"<\/figure>\n\n <\/div>\n <\/div>\n<\/div>\n\n
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      \"\"<\/figure>\n\n <\/div>\n <\/div>\n<\/div>\n\n
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      Smart Wishlist <\/h2>\n\n\n\n

      We often buy new furniture when moving to a new place. Doing all the crazy shopping all day, going home super tired, and then :\u00a0you realize you forgot something<\/strong>. And you have to do it again tomorrow.<\/p>\n\n\n\n

      To avoid this pain point, the idea is to have a “smart wishlist<\/strong>“.
      From a “room” landing page, you can create a list, and you will select the products you want to add. 
      It’s also a business opportunity to include cross-sell products. <\/p>\n\n\n\n

      Outcomes<\/span><\/p>\n\n\n\n

      • you can remove what you already have and don’t need to buy. <\/li>
      • you will not forget something in store<\/li>
      • you don’t have to search the right category page for each product (which was a pain point), we provide a link so you can check directly what you’re looking for.<\/li><\/ul>\n\n\n\n
        \"\"<\/figure>\n\n <\/div>\n <\/div>\n<\/div>\n\n
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        New mobile Funnel<\/h2>\n\n\n\n

        The early stage analysis highlighted that Ikea users were active on mobile, but funnels weren’t often completed. <\/strong>
        The ergonomic audit explained why: there was technical and usability issues.
        So we suggested a new, user friendly, mobile funnel.\u00a0\u00a0<\/p>\n\n\n\n

        \"\"<\/figure>\n\n <\/div>\n <\/div>\n<\/div>\n\n
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        \"\"<\/figure>\n\n <\/div>\n <\/div>\n<\/div>\n\n
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        Service design is a fantastic way to identify business opportunities while solving current users pain points.<\/p>\n\n <\/div>\n <\/div>\n<\/div>","protected":false},"template":"","yoast_head":"\nIkea, case study : Service Design for moving opportunity - Chlovis Lobre<\/title>\n<meta name=\"description\" content=\"Ikea wanted to increase sales and define the next steps for the France's website evolutions. We worked on identifying current user pain-points\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea, case study : Service Design for moving opportunity - Chlovis Lobre\" \/>\n<meta property=\"og:description\" content=\"Ikea wanted to increase sales and define the next steps for the France's website evolutions. 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