{"id":1246,"date":"2023-03-01T10:48:22","date_gmt":"2023-03-01T09:48:22","guid":{"rendered":"http:\/\/chlovis-old.localhost\/?post_type=project&p=1246"},"modified":"2023-03-01T11:01:38","modified_gmt":"2023-03-01T10:01:38","slug":"balenciaga","status":"publish","type":"project","link":"http:\/\/chlovis-old.localhost\/projects\/balenciaga\/","title":{"rendered":"Balenciaga"},"content":{"rendered":"
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Balenciaga<\/h1>\n
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  • consulting<\/li>\n
  • service design<\/li>\n
  • information architecture<\/li>\n
  • ux design<\/li>\n <\/ul>\n

    Goals<\/h2>\n

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    • Improve product discoverability<\/span><\/li>\n
    • Clarify Navigation<\/li>\n
    • Digital Strategy for Genderless and sustainability topics<\/li>\n
    • Design support during production phase<\/li>\n
    • 11 days for answering the pitch<\/li>\n
    • 25 days for production phase<\/li>\n<\/ul>\n<\/div>\n <\/div>\n
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      I was brought onto AREA17’s team to collaborate on the strategic deck for their pitch to redesign BALENCIAGA’s ecommerce website. I worked closely with the team to develop a winning pitch and was thrilled to learn that our agency had won the project.\u00a0<\/p>\n\n <\/div>\n <\/div>\n<\/div>\n\n

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      Balenciaga’s Future-Oriented Website Redesign<\/h2>\n\n\n\n

      Balenciaga’s vision for their new website was to showcase their innovative spirit and forward-thinking approach. To achieve this, we concentrated on the following key areas: conducting a comprehensive audit, utilizing a service design approach, implementing a try-on and style finder feature, reevaluating main entry levels for navigation, and addressing product discovery issues to enhance the user experience.<\/p>\n\n <\/div>\n <\/div>\n<\/div>\n\n

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      1. Analysing User Path for Bags section<\/h2>\n\n\n\n

      To respond to the pitch, my initial objective was to conduct an audit of the current user journey for bags. I conducted a comprehensive assessment of the mobile flow, pinpointing any problematic areas I encountered, whether they were related to ergonomics or content.<\/p>\n\n\n\n

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      ergonomic review extract<\/figcaption><\/figure>\n\n\n\n
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      current funnel vs our recommendation<\/figcaption><\/figure>\n\n <\/div>\n <\/div>\n<\/div>\n\n
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      2. Using an Experience Map for an Improved Sales Funnel<\/h2>\n\n\n\n

      To respond to the pitch, my initial objective was to conduct an audit of the current user journey for bags. I conducted a comprehensive assessment of the mobile flow, pinpointing any problematic areas I encountered, whether they were related to ergonomics or content.<\/p>\n\n\n\n

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      Experience Map<\/figcaption><\/figure>\n\n <\/div>\n <\/div>\n<\/div>\n\n
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      3. Using an Experience Map for an Improved Sales Funnel<\/h2>\n\n\n\n

      During the assessment, we identified one of the pain points as:<\/p>\n\n\n\n

      It’s hard to select which style I like”<\/em><\/p>\n\n\n\n

      In addition, the brand expressed a desire for more engaging and interactive content<\/strong> that specifically appealed to millennials and younger audiences<\/strong>. As a result, we developed several styling concepts to address these objectives.<\/p>\n\n\n\n

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      Try-ons on your avatar<\/figcaption><\/figure>\n\n\n\n